Ceylan Boyce is a strategist and marketing expert who spent 15 years resolving corporate companies’ issues. Then she decided to put her know-how at the service of SMEs and became a business coach. More specifically an entrepreneurship coach and business strategist… She genuinely believes that SMEs are a key driver for innovation, productivity, growth, employment and social progress. Entrepreneurs can change the world for the better. And she wants to help them in bringing about that change! Although there is a little bit of superhuman in every entrepreneur, unfortunately, leading a successful business is not an innate capacity. It requires a specific skill set and knowledge. That is the reason why more than 50% of SMEs fail in their first 5 years, and why most of the remainder struggle to survive, leading to stress-filled lives for their owners. Ceylan’s mission is to empower business owners in gaining a business mindset and developing skills which will enable them grow their businesses and achieve their dreams while living an enjoyable life. How does Ceylan do this? She just makes you light the fire and fan your flames.